Privacy Policy | European Roots

Last updated: October 8, 2026

European Roots ("we," "us," or "our"), respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit or use our website, make a purchase or donation, subscribe to communications, contact us, or otherwise interact with us (collectively, the "Services").

Please read this Privacy Policy carefully. By using the Services, you acknowledge the practices described in this Privacy Policy.

Information we collect

We collect information that you provide directly to us, information collected automatically when you use the Services, and information we receive from service providers or other sources as described below.

Information you provide

Depending on how you use the Services, you may provide us with:

Contact information, such as your name, email address, mailing address, telephone number, and other contact details.
Account information, such as username, password, account preferences, and profile information.
Payment information. Payments are processed by third-party payment processors. We do not store payment-card numbers.
Communications and support information, such as messages, questions, survey responses, reviews, and correspondence you send to us.
Newsletter and marketing preferences, including your choices to receive or stop receiving promotional communications.

Please do not submit sensitive personal information unless we specifically request it and it is necessary for the requested service. Sensitive information may include government identification numbers, financial-account information, health information, precise location information, biometric information, genetic information, or similarly sensitive data.

Information collected automatically

When you visit or use our services, we and our service providers may automatically collect information about your device and use of the Services, including:

Internet protocol address, browser type, device type, operating system, and approximate location derived from your IP address.
Pages viewed, links selected, search terms, referring and exit pages, dates and times of visits, and other activity information.
Cookie identifiers and similar online identifiers.
Information about the performance, security, and functionality of the Services.

We use this information to operate, secure, maintain, analyze, and improve the Services; understand how visitors use the Services; and detect, investigate, and prevent fraud, misuse, security incidents, and other harmful activity.

Information from other sources

We may receive personal information from service providers that support our operations, such as payment processors, email-distribution providers, website-hosting providers, analytics providers, and publicly available sources. We may combine this information with information we collect directly from you where permitted by law.

How we use information

We may use personal information for the following purposes:

To provide, operate, maintain, and improve the Services.
To create and manage accounts, process registrations, purchases, donations, and other transactions, and provide requested resources or services.
To communicate with you about your account, transactions, registrations, support requests, service updates, policies, and administrative matters.
To send newsletters, educational materials, or surveys in accordance with your choices and applicable law.
To personalize content and understand how individuals use the Services.
To protect the security and integrity of the Services and our users; prevent fraud, abuse, and unauthorized access; and enforce our terms and policies.
To comply with applicable laws, regulations, legal process, and enforceable governmental requests.
To establish, exercise, or defend legal claims, and otherwise protect the rights, property, safety, and operations of our website, our users, and others.
For other purposes that we describe when we collect the information or for which we obtain consent when required by law.

Family-history content and living individuals

The Services may allow users to provide, upload, request, or share family-history information. You are responsible for ensuring that you have the right to provide content to us and that your submission complies with applicable law and the rights of others.

Do not submit personal information about living individuals unless you have a lawful basis to do so and, where appropriate, their permission. This is particularly important for information that may be sensitive, including birth dates, contact information, financial information, health information, adoption information, genetic information, or information about minors.

Cookies and similar technologies

We may use cookies, web beacons, pixels, local storage, and similar technologies to operate and secure the Services, remember preferences, understand usage, measure the effectiveness of communications, and improve content and functionality.

You may be able to control certain cookies through your browser settings. If you disable or reject cookies, some portions of the Services may not function properly.

If we use nonessential analytics, advertising, or cross-context behavioral advertising technologies, we will provide any notices, consent choices, opt-out mechanisms, or cookie-preference tools required by applicable law.

How we share information

We do not sell personal information for money. We may disclose personal information in the following circumstances:

Service providers. We may share information with vendors and service providers that help us operate the Services, such as website hosting, cloud storage, payment processing, customer support, email delivery, event registration, security, analytics, and professional services.
Legal, safety, and protection purposes. We may disclose information when we believe disclosure is necessary or appropriate to comply with law, respond to legal process, protect our rights or property, investigate or prevent fraud or security issues, or protect the safety of SLIG, users, or others.
With your direction or consent. We may share information when you request, direct, or consent to the disclosure.
Aggregated or de-identified information. We may use and disclose aggregated or de-identified information that does not identify you, subject to applicable law.

Payment processing

When you make a payment, purchase, or donation, your payment information may be collected and processed by PayPal or Stripe. Those providers process payment information according to their own privacy notices and security practices. We encourage you to review their privacy policies before submitting payment information.

Email communications

If you subscribe to our mailing list or otherwise agree to receive promotional email, we may send you newsletters, program announcements, event information, educational resources, fundraising communications, or information about services that may interest you.

You may unsubscribe from promotional email at any time by using the unsubscribe link in the email or contacting us at [privacy email address]. Even if you opt out of promotional messages, we may still send you non-promotional communications about transactions, registrations, accounts, policy changes, or other administrative matters.

Data retention

We retain personal information for as long as reasonably necessary to provide the Services, fulfill the purposes described in this Privacy Policy, comply with legal, accounting, tax, reporting, and recordkeeping requirements, resolve disputes, enforce agreements, and protect our rights and operations.

Retention periods vary based on the type of information, the nature of our relationship with you, the purposes for which the information was collected, and applicable legal obligations. When personal information is no longer needed, we will delete, de-identify, or securely dispose of it, unless retention is required or permitted by law.

How we protect information

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure. These measures may include encrypted transmission where appropriate, access controls, vendor oversight, security monitoring, and procedures designed to protect information.

However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee the absolute security of personal information. You should use appropriate safeguards when sending information online and protect your account credentials.

Your privacy choices and rights

Depending on where you live and applicable law, you may have rights to request access to, correction of, deletion of, or information about our processing of your personal information. You may also have the right to opt out of certain uses or disclosures of personal information, including targeted advertising or the sale or sharing of personal information where those concepts apply under law.

Third-party links and services

The Services may link to websites, archives, databases, social-media services, payment processors, or other third-party services. We do not control those third parties and are not responsible for their privacy practices. Your use of third-party services is governed by their own privacy notices and terms. Review their policies before providing them with personal information.

International users

If you access the Services from outside the United States, your information may be collected, processed, stored, and transferred in the United States or other countries where we or our service providers operate. Those countries may have data-protection laws that differ from the laws of your country or region.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or operations. When we make changes, we will update the "Last updated" date at the top of this page. If changes are material, we will provide additional notice when required by law.

Contact us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, contact us at: